WILL Smith has offered up a surprisingly frank assessment of his film career in a new interview, admitting that one movie in particular marked an unfortunate turning point in his fortunes.
Along the way, though, the films suffered: his 1999 sci-fi Western romp Wild Wild West may have raked in more than $220 million at the box office, but critics hated it — the half-baked adventure has a 17 per cent approval rating on Rotten Tomatoes
Speaking to The Hollywood Reporter, Smith said the film was a victim of his mindset at the time, chasing star status rather than seeking interesting stories with the roles he chose.
“I had so much success that I started to taste global blood and my focus shifted from my artistry to winning. I wanted to win and be the biggest movie star, and what happened was there was a lag — around Wild Wild West time — I found myself promoting something because I wanted to win versus promoting something because I believed in it,” he admitted.
While the film was a global hit, Smith attributes its success to canny marketing rather than the strength of the actual movie itself — and says it’s much harder to sell a dog to audiences nowadays.
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