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Friday, June 24, 2016

 Will Smith
WILL Smith has offered up a surprisingly frank assessment of his film career in a new interview, admitting that one movie in particular marked an unfortunate turning point in his fortunes.
In the late ‘90s and early noughties, Smith seemed to have the formula down pat: star in a crowd-pleasing big budget film, release a novelty rap song for the soundtrack, and watch both top the charts.
Along the way, though, the films suffered: his 1999 sci-fi Western romp Wild Wild West may have raked in more than $220 million at the box office, but critics hated it — the half-baked adventure has a 17 per cent approval rating on Rotten Tomatoes

Speaking to The Hollywood Reporter, Smith said the film was a victim of his mindset at the time, chasing star status rather than seeking interesting stories with the roles he chose.
“I had so much success that I started to taste global blood and my focus shifted from my artistry to winning. I wanted to win and be the biggest movie star, and what happened was there was a lag — around Wild Wild West time — I found myself promoting something because I wanted to win versus promoting something because I believed in it,” he admitted.
While the film was a global hit, Smith attributes its success to canny marketing rather than the strength of the actual movie itself — and says it’s much harder to sell a dog to audiences nowadays.

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