Snoop Dogg furthers his personal brand with his latest collaboration
with adidas, a pair of cleats inspired by money. The Long Beach,
California rapper serves as adidas' director of football development.
The shoes that Snoop Dogg
helped design are part of adidas' adizero 5-Star series and feature a
gold sole with a dark green tongue, laces and the company's signature
three stripes. On the toe of each shoe is a gold clip where the right
shoe says "Gotta" and the left says "Hustle." The sides of each shoe
feature graphics of $100 bills and the text, "Money On My Mind" and
"Mind On My Money," which the Long Beach, California rapper says on his
"Gin and Juice" song from his 1993 debut album, Doggystyle.
The cleats are available for $120 at the adidas online store.
adidas sponsored Snoop Dogg's Turf'd Up talk show that led up to Super Bowl 50.
Tuesday, March 22, 2016
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